Situation or SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)". (Marketing: An Introduction p. 54)

“Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives.” (Marketing: An Introduction p. 54). Our primary demographic that would your stereotypical jock a “manly man” or even the consumer that enjoys that lifestyle. These people would be very prominent within a sport bar environment. This theme would be our strength. “Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance.” (Marketing: An Introduction p. 54), our weakness would probably be bars that don't tend to this demographic very. Luckily for us, most of our partners will probably be sport bars specifically. “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.” (Marketing: An Introduction p. 54). We have many opportunities to work with various bars and sports bars to bring an intensely delicious snack to their customers that will leave them wanting more. “Threats are unfavorable external factors or trends that may present challenges to performance.” (Marketing: An Introduction p. 54) I think possible threats we may face would probably involve dealing with the bars and sports bars and making negotiations with them.