All avenues of promotion typically fall under two
basic promotion strategies. "Marketers can choose from
two basic promotion mix strategies—push promotion or pull promotion." (Marketing: An Introduction p. 384)
With Guyros primarily being sold in bars and sport bars as
an appetizer or snack food, we have decided to take a push promotion
strategy; "a promotion strategy that calls for using the sales
force and trade promotion to push the product through channels" (Marketing:
An Introduction p. 384). This means that our primary source of promotion will come
from our partners and the bars and sports bars that we work with. I think this
is the best way for us to promote the product considering we have such a narrow
demographic. The most logical option is to focus our promotion in the very
place we plan to sell the product. We could also promote ourselves on local rock and alternative radio stations.
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