Phileas Fogg "Guyro" Product Commercial

Final: Logo/Package

Phileas Fogg Guyros Logo/Package

Week 10 EOC: Roadmap to Success

List of 10 things I need to accomplish or have complete by next week to get an A in the Class:

1. I need to make sure I catch up on my reading and have a good understanding of the content on chapters 6-10.
2. I need to make sure I have all 50 of my tweets, currently I have 45 so I just need to do my last remaining 5.
3. I need to make sure all of my EOC's are completed and correct, currently I have all of my EOC's done. I think I need to go back and redo the EOC for week 9 though because I was misinformed by a fellow classmate as to what it was supposed to be.
4. I need to double check and make sure my blog is all caught up (which it should be) but there is no harm in doing a little double checking.
5. I need to prepare for the final exam, that includes studying and doing my reading and etc.
6. I need to have a strong final project, currently my project is coming along okay. I still need to do more work on it though if I want to get an A in this class. I need to finish my 10 blog posts, some of them are already completed and others I have started. I also need to have my 20 quotes, currently I have around 13.
7. I also need to have my creative content complete for the project. I have decided on doing a radio commercial and I should have no issue getting that recorded.
8. I need to make sure I come up with a proper Phileas Fogg logo for my project.
9. I also need to have a package designed for my product.
10. last but not least, I just need to come to class prepared and ready with all of the previous things listed completed.

Week 9: EOC: What I Am Doing For My Final Project

For my final project I have decided to do either a radio commercial or a video commercial. I haven’t really worked out the specifics of what I want to do for the commercial quite yet; it will probably be something unscripted. The commercial will be 30 to 45 seconds long. I’m not one hundred percent sure what I want to do exactly for it, but I do have a few ideas. My first idea is a very simple idea but I have some interesting ways I would like to edit it to make it interesting. The idea involves 2 men at a bar, a bartender and a customer. The customer character would have to act somewhat like a child, when he enters the scene he would ask for some Guyros, as if that were the only reason that he even went to the bar. The bartender would reply telling the customer that if he wanted to get a taste of the delicious salty cheesey goodness of the Guyro then he would have to buy a drink. Again acting like a child the customer would ask the bartender “why is the Guyro so special?” in response the bartender explained how delicious the Guyro were and that the reason for most of his customers was simply because of the delicious snack. He wanted people to buy at least one drink before they could purchase a Guyro that way his chances of making more money were better. That is one of the ideas I had, it sounds extremely simply but that is done purposefully, there is humor in the simplicity of it and I think it would turn out to be a funny video if I could somehow pull it off. The major challenge of this is just finding a place to shoot.

EOC: Week 8: The Adventure

While on his journey around the world Phileas Fogg found himself in Greece, although he was in a hurry to get to his next destination he had to eat something. The only place still open that he could grab a bite at was a bar. As he sat down at the bar the bartender walked over to him to ask if he wanted anything. Phileas looked up to see the most beautiful girl he had ever laid eyes on. He was speechless for a brief moment, the bartender asked him again what she could get him. Phileas asked what they had to eat, and the only thing they had were snack foods. While going through the snacks they had, she kept mentioning a new snack they had that they were trying out. He asked the woman what was so special about the snack and she told him that it was made with her own hands. Phileas immediately thought that this would be a great way to connect with her, so he got some. She brought some for him to try and the moment he took his first bite he felt invinsible. Suddenly the ground began to shake, they were in an earthquake! The ceiling began to crack and crumble to the ground. Everyone quickly hid under tables. Before Phileas even thought about hiding he noticed a piece of ceiling about to fall onto the beautiful bartender. He leapt over the table and tackled her to safety. The ground quit trembling and the woman looked up at Phileas with stars in her eyes. He saved her life. She asked if there was anything she could do for him, his only response was “How about some more of those Gyro Bites.” Thus resulting in the most manly of bar snack foods: the Guyro.

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions." (Marketing: An Introduction p.54) “Companies can gain competitive advantages through effective implementation.” (Marketing: An Introduction p. 57) With this concept in mind, I think it is extremely valuable to ask people in your target market what they think about the idea. A lot of my family are sports fans and many go to bars and sport bars. I was surprised with the positive response I received. Mostly everyone said they would try it, they thought the theme behind Guyros was pretty clever and would excel in the correct environment. I think if Guyros were a real product it would be fairly successful if it were executed properly.

Price

"Price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service." (Marketing: An Introduction p.275) Price is a touchy subject when looking at any product, the price shouldn’t be too daunting for a consumer that may be interested in your product. For Guyros our product will mostly be sold in bars and sports bars/restaurants. “Smart managers treat pricing as a key strategic tool for creating and capturing customer value.” (Marketing: An Introduction p.274). When evaluating the price for Guyros I was thinking about a price that is closer to that of an appetizer you’d see at a restaurant.