"Price is the sum of all the values that customers give up in
order to gain the benefits of having or using a product or service."
(Marketing: An Introduction p.275) Price is a
touchy subject when looking at any product, the price shouldn’t be too daunting
for a consumer that may be interested in your product. For Guyros our product
will mostly be sold in bars and sports bars/restaurants. “Smart managers treat
pricing as a key strategic tool for creating and capturing customer value.”
(Marketing: An Introduction p.274).
When evaluating the price for Guyros I was thinking about a price that is
closer to that of an appetizer you’d see at a restaurant.
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