Distribution

"Multichannel distribution system - A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments." (Marketing: An Introduction p.319) Distribution seems to be a primary concern for the Guyro product. We would probably start in a local scene and begin by shipping directly to the bars, and sport bars. "...many companies have used imaginative distribution systems to gain a competitive advantage." (Marketing: An Introduction p. 311) If the product begins to show success it would be wise to ship our product along with everything else being shipped to the bars/sport bars to cause less complications in the distribution process. This may be tricky if we expand our product further in the US but I think we could manage.