EOC: Week 5: Social Networks and Job Hunting

At this day in age technology has taken over, it has become a huge part of everyone's life. Everyday people are using technology, from computers to cell phones. With all this technology has spawned an entirely different beast, Social Media. This is an amazing new opportunity for companies to promote their brand. “People love talking about things that make them happy – including their favorite products and brands.” (Marketing: An Introduction p.143). Marketers have realized this amazing opportunity and have now been taking everyday customers and employing them, turning them into brand ambassadors. The marketers have specific things that they look for when finding brand ambassadors, they look at your social media accounts to determine how large of a social circle you have and if you care about their product or not. “Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand.” (p.143).  Brand ambassadors receive many benefits, including discounts and even free equipment. Sony picked only 25 people to be brand ambassadors out of 2000 applicants. These ambassadors received free cameras and other equipment; they were even taught how to use the equipment properly.

So we have all been told how employers use Facebook to search for potential employees, turns out that a lot of companies have abandoned the traditional job board approach all together according to The Wall Street Journal: Recruiters Troll Facebook for Candidates They Like, “Some recruiters say they have all but eliminated their spending on job boards”. While Facebook as recruitment opportunity isn’t as popular as some other employment mediums such as LinkedIn, Facebook is certainly on the rise. Facebook has over 750 million users and is an excellent place for companies to search for new potential employees.