Implementation Evaluation Control

"Through implementation, the company turns the plans into actions." (Marketing: An Introduction p.54) “Companies can gain competitive advantages through effective implementation.” (Marketing: An Introduction p. 57) With this concept in mind, I think it is extremely valuable to ask people in your target market what they think about the idea. A lot of my family are sports fans and many go to bars and sport bars. I was surprised with the positive response I received. Mostly everyone said they would try it, they thought the theme behind Guyros was pretty clever and would excel in the correct environment. I think if Guyros were a real product it would be fairly successful if it were executed properly.