Objectives

"Some companies offer less service than their competitors and charge a lower price. Other companies offer more service and charge higher prices to cover higher costs." (Marketing: An Introduction p.329) The idea of Guyros revolves around the experience, we want to enhance the experience of hanging out with friends at the bar. To make this possible it we would want a good quality snack but not have the price be overbearing for a group of friends to get their snack on.