Product

A product is: "Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Marketing: An Introduction p.208). Guyros are an interesting product, it isn't just a food, it isn't just a complimentary food to go with alcohol. When the consumer takes their first bite of a Guyro we want it to be part of the experience of going to a bar or sport bar with some buddies. “Quality has a direct impact on product or service performance." (Marketing: An Introduction p. 214). We want Guyros to be a high quality delicious and intense snack that will replace chips and other salty snacks when people make a trip to the bar or sport bar with friends.