In the book Marketing: An Introduction, in chapter 3
they discuss the topic of Demographics. The current demographics in today’s
society are the Baby Boomers, Generation X, and the Millennials. Baby Boomers
consist of about 78 million people; this generation began after World War II
and lasted until 1964. Generation X is the generation that followed immediately
after the Baby Boomer generation; this generation started in 1965 and ended in
1976 and consists of roughly 45 million people. The last generation the
Millennials, began in 1977 up until 2000; it is by far the largest generation
containing approximately 83 million people. I just so happen to be one of these
people. So I wanted to know how the book portrays Millennials and how accurate
I feel they portray my generation (as a member of it). One of the major things
they discuss about the Millennials is their “utter fluency and comfort with digital technology” (Pg. 73). I
would have to agree with this, as a millennial we have much more success when
it comes to learning and adapting to technology vs. the previous generations.
They continue to state, “They don’t just embrace technology, it’s a way of
life. The Millennials were the first generation to grow up in a world filled
with computers, cellphones, satellite TV, iPods, and online social networks.” I
do agree with this statement as well, however I don’t think that this is the
case with all Millennials. Yes, the Millennials that grew up in the latter
years are raised with technology but people back in the early/beginning years
on the Millennial generation probably didn’t have the same privileges. Overall,
I think that the book does a fairly good job of identifying the main attributes
of the Millennial generation and adapting their market strategies to fit our
demographic.
No comments:
Post a Comment