Week 2 EOC: Boston Consulting Group: Video Games

There are many game systems that have risen to the surface in the last 50 years. These game systems have come from companies such as Playstation, Xbox, Nintendo, and etc. So what are some examples of these game systems and how are they doing in the market place as of right now? In my personal opinion, out of the many systems available to people today, the Wii most definitely would be considered a “dog”. When Nintendo released the Wii, it was a new innovative experience. They are responsible for making motion sensor technology more popular in video games. At the release of the Wii I feel like it was a real question mark for Nintendo; that sadly didn’t do much. Another system Nintendo has come out with is the Nintendo 3DS. The 3DS, in my eyes would be a question mark. According to http://www.digitaltrends.com “Nintendo surprised industry watchers today by announcing it has sold 4.5 million units of the Nintendo 3DS in the United States in the first year since its introduction.” However, regardless of the surprising success in its first year the DS systems never really seem to go anywhere. Nintendo is always making another DS system, but this one has seemed to shock the community with its success so it may continue to shock us in the future. I think the ultimate cash cows of the video game industry have to be the PS4 and the Xbox One. My reasoning for this is because the ps4 and the xbox one have nowhere to go. Everyone wants one and they are capable of playing multiple games but the ps4 and xbox one themselves won’t be going anywhere anytime soon. There is going to be a PS5 eventually, and the PS4 will have served its purpose. According to http://www.techradar.com ” It probably won't happen this year, but the PS5 is almost guaranteed to arrive on shelves eventually. Yep, we'd bet our game collection that the Sony PlayStation 5 is probably in development right now.” It seems as though the PS5 may already be in the works. Of course at the end of the day, the star will remain the same. Mobile Gaming, it is a fairly new market for video games and it has potential for tremendous growth. Games in the app store are fairly cheap but they sell a lot and are filled with convenient micro-transactions which is the source of the majority of their money. Just to give you an idea of how successful mobile games can be, “As of publication, Apple claims that there are more than 700,000 apps available for its iOS devices, including the iPhone, with more than 35 billion downloads since the iPhone's introduction in 2007. While Apple does take a 30-percent cut from all sales, it has paid over $6.5 billion in royalties to developers.” (http://smallbusiness.chron.com). Overall, I think mobile games take the jackpot. Phones and mobile devices continue to grow and get more advanced and so will their games.